Whatnot
WH
Whatnot operates a live shopping marketplace where buyers and sellers interact in real time. Sellers can run live auctions, fixed-price sales, and always-on storefront listings. The platform began in collectibles and now spans categories such as fashion, beauty, electronics, and plants.
Founded by Logan Head (CTO, Founder), Grant LaFontaine (CEO, Founder)
Blended valuation$16.4B$14.6B secondary
Valuation history
Weekly blended valuation with priced funding rounds marked on the timeline.
$23B
blended valuationfunding round
May 31, 2021$0Oct 5, 2026
All rounds
12 funding rounds, newest first.
| Round | Announced | Raised | Post-money |
|---|---|---|---|
| Series G | Aug 6, 2026 | $547M | $20B |
| Series F | Oct 28, 2025 | $225M | $11.5B |
| Series E | Jan 8, 2025 | $265M | $5B |
| Series D | Jul 21, 2022 | $260M | $3.7B |
| Series C | Sep 15, 2021 | $150M | $1.5B |
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Investors
52 investors across all rounds.
- YCY Combinator
- AHAndreessen Horowitz
- CACapitalG
- DGDST Global
- LVLightspeed Venture Partners
- ICICONIQ Capital
- BOBond
- L2Liquid 2 Ventures
- ACAlkeon Capital
- DCDurable Capital Partners
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Secondary market activity
Recent buy and sell interest for Whatnot shares on the secondary market.
| Kind | Implied valuation | Price / share | Date |
|---|---|---|---|
| $21.2B | $162.30 | Oct 6, 2026 | |
| $9.6B | $72.44 | Sep 30, 2026 | |
| $12.3B | $92.50 | Sep 23, 2026 |
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Data as of Oct 15, 2026. Valuations are estimates blended from primary and secondary-market signals — not investment advice.