Trax
TR
Trax provides computer vision software and analytics for physical retail. Its platform uses store images and data to measure shelf availability, pricing, promotions, and planogram compliance at the SKU level. Trax delivers dashboards and alerts that support merchandising teams and retail execution.
Founded by Joel Bar-El (Co-Founder & Executive Chairman), Dror Feldheim (Co-Founder & President)
Blended valuation$2.3B$2.3B secondary
Valuation history
Weekly blended valuation with priced funding rounds marked on the timeline.
$2.4B
blended valuation
May 31, 2021$22.7MOct 5, 2026
All rounds
2 funding rounds, newest first.
| Round | Announced | Raised | Post-money |
|---|---|---|---|
| Round | Nov 13, 2023 | — | $3B |
| Series E | Apr 5, 2021 | $640M | $2B |
Investors
1 investors across all rounds.
- DBDeutsche Bank Private Credit & Infrastructure
Secondary market activity
Recent buy and sell interest for Trax shares on the secondary market.
| Kind | Implied valuation | Price / share | Date |
|---|---|---|---|
| $2.3B | — | Jul 6, 2026 | |
| $182M | $5.37 | Jul 6, 2026 | |
| $184.7M | $5.45 | Jun 23, 2026 |
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Data as of Oct 14, 2026. Valuations are estimates blended from primary and secondary-market signals — not investment advice.