Profound

Profound is a platform designed to enhance brand visibility, specifically within AI-generated responses, helping businesses remain competitive in search engine landscapes where users get answers without clicking through. The platform collects and analyzes data on prompt volumes, citation frequency, agent interactions, and AI crawler behavior to show which queries surface a brand and how content is used in AI outputs. It also offers tools to generate content briefs, track AI interactions with websites, and provide insights that support content strategy decisions. Profound’s system aims to give marketing and content teams visibility into evolving AI discovery channels and align content with questions users ask these systems.

Founded by James Cadwallader (Co-founder), Dylan Babbs (Co-founder)