Impact
IM
Impact provides software for brands and publishers to run partnership programs. The platform supports partner recruitment, tracking and attribution, contract management, and automated payouts. It is used for affiliate marketing, influencer partnerships, and other performance-based channels.
Founded by Per Pettersen (Co-founder, Chairman), Todd Crawford (Co-founder, VP Strategic Initiatives), Lisa Riolo (Co-founder), Roger Kjensrud (Co-founder, CTO), Wade Crang (Co-founder, VP Strategic Operations)
Blended valuation$2.7B$2.7B secondary
Valuation history
Weekly blended valuation with priced funding rounds marked on the timeline.
$3.1B
blended valuationfunding round
Jul 12, 2021$1.4BOct 5, 2026
All rounds
6 funding rounds, newest first.
| Round | Announced | Raised | Post-money |
|---|---|---|---|
| Growth | Apr 27, 2022 | $100M | — |
| Growth | Jul 13, 2021 | $150M | $1.5B |
| Growth | Mar 12, 2019 | $75M | — |
| Growth | Jun 8, 2016 | $30M | — |
| Series A | Jan 14, 2010 | $6M | — |
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Investors
8 investors across all rounds.
- RERedpoint
- SCSilversmith Capital Partners
- PEPSG Equity
- QIQatar Investment Authority
- PEProvidence Equity Partners
- ESEstalea
- AVAllumia Ventures
- WCW Capital Partners
Secondary market activity
Recent buy and sell interest for Impact shares on the secondary market.
| Kind | Implied valuation | Price / share | Date |
|---|---|---|---|
| $1.9B | $5.44 | Sep 29, 2026 | |
| $2.9B | $8.00 | Jun 27, 2026 | |
| $2.4B | $7.20 | May 13, 2026 |
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Data as of Oct 16, 2026. Valuations are estimates blended from primary and secondary-market signals — not investment advice.