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Fanatics

FA
E-Commerce & ConsumerNew YorkFounded 2011Website
#35 by valuation

Fanatics runs an e-commerce platform for officially licensed sports apparel and fan gear. It also operates collectibles businesses including trading cards and memorabilia. Through Fanatics Betting & Gaming, it offers a sportsbook and iGaming products in select markets. Fanatics partners with sports leagues, teams, and colleges for licensing.

Founded by Michael Rubin (Founder, CEO (of Fanatics, Inc. as it exists today)), Alan Trager (Co-founder (Football Fanatics, 1995)), Mitchell Trager (Co-founder (Football Fanatics, 1995))

Blended valuation$19.2B$19.2B secondary
Valuation history
Weekly blended valuation with priced funding rounds marked on the timeline.
$32.5B
blended valuationfunding round
May 31, 2021$10.8BOct 5, 2026
All rounds
11 funding rounds, newest first.
RoundAnnouncedRaisedPost-money
Series IDec 6, 2022$700M$31B
Series HMar 2, 2022$1.5B$27B
GrowthJan 1, 2022$10M—
Series FAug 10, 2021$325M$18B
Series FMar 24, 2021$320M$12.8B
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Investors
30 investors across all rounds.
  • SL
    Silver Lake
  • SV
    SoftBank Vision Fund
  • FI
    Fidelity
  • IP
    Insight Partners
  • AR
    Alameda Research
  • BG
    Blackstone Group
  • TH
    Temasek Holdings
  • FT
    Franklin Templeton
  • LP
    LionTree Partners
  • NB
    Neuberger Berman
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Secondary market activity
Recent buy and sell interest for Fanatics shares on the secondary market.
KindImplied valuationPrice / shareDate
Quote$19.2B$35.00Oct 6, 2026
Quote$27.8B$57.87Sep 29, 2026
Quote$17.1B$42.00Jul 22, 2026
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Data as of Oct 15, 2026. Valuations are estimates blended from primary and secondary-market signals — not investment advice.